Dalunara

We make sales by communicating; whether by letter; email; talking; website; newsletters; flyers; brochures. All are intended to get your message out to your marketplace.

In previous articles I’ve described how – and what – you say or write affects your message and the results you get. Now let’s have a look at a simple sequence of communication that is effective in getting sales…

You’ve probably heard advertising agencies or publications say you need to run an advert at least 6 or 7 times for people to notice and respond. I tend to disagree with this wide sweeping statement. I believe it all depends upon the type of advert, how well targeted the publication is and how well formulated the advert is. If all of these elements are spot-on you can expect results from the first advert placed.

However – there’s always an ‘however’ isn’t there? The same can’t always be said for direct response communication into a new marketplace, whether by email or letter.

If the person you are writing to does not know you or your business; has never even heard of you – then your first job is to familiarise them with the benefits of what they can get from you. The real reason – from their point of view – as to why they should do business with you. (I’m assuming here that you have done your research and selected only people who have already demonstrated an interest in what you offer).

And – provided you create your message in an evocative, compelling way – it is as easy as 1-2-3! (By the way, it doesn’t matter what medium you use – electronic, postal mail, or whatever – the principle is the same).

This simple process has worked very effectively for my clients…

1) Write an introductory message. This message must be compelling and could, perhaps, give a hint of what’s to follow. For one of my clients we sent a 1-page letter from a staff member telling the prospect, who was specifically targeted, that she thought her Managing Director ‘had lost the plot’ because of the crazy deal he was about to launch to them.

She told the reader to look out for the package from her MD, which should arrive within 2 – 3 weeks. The P.S. said the reader could phone if they wanted to get in ahead of the crowd.

The first letter created a flurry of phone calls. (If you would like to see what the letter contained send an email to letter@aweber.com – you will be asked, by email, to confirm you do want to receive it).

2) Your second message expands further on the first. If you’ve used your first letter as a teaser – as I did for my client – your second gives the full story. It clearly explains all about the service or product you are offering; the benefits the reader will enjoy; testimonials from other customers/clients who have already benefited; bonuses being offered and a call to action (the response you want from your reader).

For my client this was the ‘package’ from the MD explaining more about the offer. It satisfied the people who had read the first letter and were curious to know more – but not curious enough to phone up. It generated enquiries about, and appointments for, the free demonstration he was offering.

3) A follow-up reminder. In each of your messages always refer to the fact that you have written before. This creates consistency of communication in the recipient’s mind and they become more familiar with you, your offer and the benefits you intend to deliver.

In my client’s campaign we followed up with a message from the first sender asking if they’d received the package because she hadn’t seen their name on the demonstration list and she was concerned that they’d missed it.

Sending a reminder is perfectly acceptable and many people will thank you – especially if the offer has a time-limit they might have missed because they got too busy.

When sending your ‘missives’ test using different media – we used a letter for the first contact, then a package which included an audio CD / CDRom presentation; followed by a reminder postcard.

The other elements of contact could just as easily have been an email, a newsletter or a phone call.

©2005 Original Work by Carol Bentley

Learn more about Persuading People to Buy… Subscribe to your free reports, with no obligation, at
http://www.CarolBentley.com

Carol is the author of ‘I Want to Buy Your Product… Have You Sent Me a Letter Yet? (How to create powerful sales letters, advertisements, flyers, brochures, web pages and newsletters that persuade hundreds, or even thousands, of additional customers and clients to buy from you!) (Rated 5-star on Amazon.co.uk)

“Outstanding! It shows you an easy way to transform mediocre letters to explosive letters – the kind that get noticed, get read, get sales!”
– Dr. Joe Vitale, author of way too many books to list here, including “The Attractor Factor” http://www.mrfire.com

This book is available at a special offer at http://www.CarolBentley.com/offer

You can contact Carol’s office for copywriting enquiries through her website’s contact form.

In this time of seeming constant change, no professional practices or firms can be complacent about their future. The threats come from various directions, some obvious and visible such as larger merged firms or new starts, and some less so, such as internet services. Unless you take these seriously, what does your future hold? It is important that, regardless of size, you look seriously at what you do to generate fees and to find new clients. This article covers some of the key aspects you need to think about and gives some ideas for how you can be more proactive and more effective in generating revenues. We offer some things to think about for identifying the best ways you can do this for your practice and the type of market you work in. If you start to apply these principles you can build a more sustainable business with more guaranteed revenue flow.

Traditionally, most professional firms have had to grow through forms of networking, referrals and personal relationships, because of legal restrictions. However, these constraints have been removed and, the market dynamics have changed in many areas. The “New World” requires you to operate differently if you want to survive. However, the first prejudice to overcome is your own reaction to the word “sell” and to rethink what it means. After all, you did not do all of your training to become a “seller” did you? Why should this thinking be so prevalent? In our society, one of the biggest barriers is the public perception of selling and sales people. How are they usually portrayed in our media? No wonder you do not want to be thought of like this! Yet, it is a misrepresentation if you think about how many people are involved in selling jobs every day of the week. They are working in a very different way, where they are behaving professionally and, generally, with integrity.

What are your concerns about selling? How people might perceive you? You do not like the idea of pushing people? The good news is that effective, professional selling does not have to be about this! Dictionary definitions will tell you that selling is about “convincing of value”. If you are to do that, you need to establish the right kind of relationship with clients and prospects, where you can find what their real issues are and what they consider as value – and then show them how you can satisfy that. The fun part of selling is that value is an individual perception and will change according to the circumstances too. Rather than think of yourself as a “seller”, what about a “provider of value”, “solution provider”, “problem remover” or similar? Do any of these seem better? When we were working with one accounting practice it made a great difference when the main players rethought this and saw themselves in another light. They became much more positive and had success with approaching existing and potential clients with this mindset (and some added skills we had developed with them!)

Whatever size your organisation is, there will be threats happening in your market. As many firms merge and grow, they can offer wider ranges of services to clients. Others look to establish relationships with organisations in different, but synergistic, areas where are opportunities can be generated for each other. For simple services which can be commoditised, the internet may be a threat where some clients will think they can do things for themselves. There is an answer to this – decide to become proactive in your sales effort. (Or would you prefer “fee generating”?)

To move from the more traditional, reactive style of your market to a proactive one, creating your own opportunities, does require a number of changes. These start with the people being willing to change their attitudes. For those who will not, ask them what is stopping them? What do they think they gain by staying as they are? However, it is better to start with those who are more positive and happy to move in the direction you want. We are not suggesting that your practice or firm becomes like the American law firm (and a few leading City ones) where future success and promotion is almost totally linked to billable hours and revenues generated with the mega-hours and pushy culture that often goes with it!

One early step to take is to identify the sales process which works best for your organisation and in your market. Whether people like it or not, consistently good performers will follow a process, albeit with some flexibility. This means that they can deliver results consistently. When “modelling” top performers from an investment bank, this caused something of a surprise as they thought that their successful people were all more opportunistic and entrepreneurial! These could be successful – occasionally!! Good sales organisations are clear about their process and use it for a number of things. We have examples we are happy to share.

When you have identified each stage of your process, then it is possible to break them down into best practice activities. From these, you can check the competencies needed to be able to work though them. This allows you to provide any necessary training or development to ensure that the skills are embedded.

Those who are going to do the revenue generation can now plan their prospect and client contacts more effectively. They also can be better prepared for meetings and assess how well they are progressing.

The other major benefit when you have assessed your process is that you can see where the critical control points are. From this, you can create the sales control system to measure how things are going. This tool is vital to any form of effective sales management as it puts the focus on the activity leading to the results, which is where you can take any necessary corrective action. You can set standards for the various stages and also work out the ratios needed to ensure that you achieve the desired results. This enables you to measure the right things – and will help more accurate forecasting too.

When this is in place, it becomes much easier to assign roles and responsibilities. Who will manage the process? Who are the doers? Who are the support staff? Pulling all of this together has produced some significant improvements in organisations where we have worked. Where this particular process was developed (a bank outside the UK) they have seen a considerable growth in sales, product retention rather than cancellation, and staff retention in this area.

There is another key element to this. What style or approach to selling will work best for your firm. In the professional services sector you will almost certainly want to have some emphasis on relationships and maybe a relationship selling model. An alternative to this, which is perhaps even more applicable especially for new business generation is to introduce a consultative selling approach. This requires an emphasis on communication skills, relationship building and knowledge of your business and the prospect’s market place – plus sales skills. Consultative sellers will help clients and prospects to identify the real issues they are facing and to create a sense of partnership in helping to find a solution. In the short-term, the solution may not be what you offer, or someone else could be better positioned to supply it. However, getting into the right “mindspace” of the client or prospect will pay off in the future.

We have seen many professional services firms make significant progress when they have changed their attitude to selling and introduced the processes and skills. It is not about selling your soul to the devil, it is about becoming more proactive and effective in “convincing of value”. This will enable your firm to take more control of its destiny and to generate the revenues you need to achieve the plans you have.

Graham Yemm has over 20 experience as a consultant. He runs a UK based consultancy, Solutions 4 Training Ltd and works both in the UK and internationally with organisations helping them to develop their sales strategy, processes and skills. He can be contacted at http://www.solutions4training.com/ or +44 1483 480656

Mexico Import Export … How to Make Money Buying & Selling Luxury Mexican Imports BY.- http://www.Mexico-Store.com

Mexican products have become big sellers in every country of the world. The total value of Mexican products that are imported into the US alone exceeds the billion dollar mark by far.

Thanks to their low cost, quality and uniqueness, most Mexican products can be resold for high profits.

It’s not uncommon for American and European traders dealing in Mexican art, paintings, silver or exotic leather to harvest handsome profit margins that in many cases exceed a 100% markup when they buy from the right suppliers.

With out a question there is a lot of money to be made by reselling Mexican products. And the cheaper you buy, the better. Just don’t expect to get the best possible prices from those Mexican products “providers” that you can find on the web for free.

Most of the guys and companies that are ranking at the top of the internet search engines are basically American companies that are reselling Mexican products. So don’t think you will get the best possible prices from them. Marketers and other middlemen exist to make a profit. Everybody knows it. It’s impossible for an intermediary to sell you at a manufacturer’s low price. It’s against their business model.

The only way you are going to make BIG cash is by dealing direct with the Mexican sources. Visit http://www.Mexico-Store.com today and discover how you can access beautiful Mexican products at incredibly low wholesale prices that you can easily resell twice as much or translate into GREATER profit margins for your self.

This is your chance to enter a multi-million dollar market with REAL PROFIT MARGINS. You can start a fun and practical business that you can run from anywhere by selling on Ebay or at your location.

Take this opportunity and Visit us TODAY! at Mexico-Store.com http://www.Mexico-Store.com

P.S: Bigger profits just around the corner.

If you already sell silver jewelry, art, leather or Mexican handcrafts, imagine the savings and the immediate extra profits that you can generate by contacting cheaper & reliable Mexican suppliers.

We’ve all read dozens of articles on how to write spicier copy, snappier ads and grabbier banners.

But it’s often the personal touch that seals a big deal – that clincher phone call. Especially these days, when so many of our clients live in other states or countries and fewer deals are actually closed in person.

So the way you address a client through your spoken expression over the phone can be vital to finalizing a sale.

Want to learn how to humanize your human touch? Let’s push the keyboard away, do a few vocal warm-up exercises and begin.

1. Posture. If your posture screams out boredom or fatigue, so will your voice. In my office, I sit with my back to a salesman and I can listen to his sales calls without seeing him. I can always tell from his voice when he’s slouching or recovering from a rough night!

2. Facial expression. Even on the phone people can “hear” the look on your face, so make it a pleasant one.

3. Tone of voice. Match the client’s tone – the energy level, the pace, fast or slow, etc. If you jump on them like an eager puppy with your big sales pitch, you’ll scare them off. Plus, most people tend to like those who resemble them in manner.

4. Don’t…

…ask if it’s a good time to talk. You hand them an escape route on a silver platter.

…chew on a pen, your fingernails, gum or anything else while on the phone.

…eat or slurp coffee.

…mumble.

…make important calls when you’re tired or not feeling well.

…EVER put a sales call on hold while you take another call.

…repeat stalling words like ‘basically’, ‘actually’ and ‘uh’. It screams out that you’re not sure where you’re going.

…waste their time. Have all your facts close at hand and review them before the call so they are at the top of your mind and the tip of your tongue.

5. Ask for the sale. In the same way we constantly remind web surfers to “click here”, we need to invite the prospect to take action.

6. Finally, prepare yourself mentally for rejection. You don’t want your disappointment to come through in your voice because that same client might resurface another day. And you want him/her to remember your pleasant disposition, right?

How can you free up more of your precious time and improve your traffic and revenues? Hire an experienced content provider to write and regularly refresh your online material. It does make a difference!

1. Send out a FREE sample of your product with a special “two for one” offer – this enables your customer to get a first hand experience of your product in action AND the “two for one” offer maximises your average transaction value.

2. FREE lessons on make-up, sewing, hair styling, skin care, gardening, building a pergola/deck/retaining wall .. the list is endless By seeing how to get the best use out of your products they’re likely to buy a range of accessories and essential items to help them achieve the results they’re looking for.

3. Open day … this is ideal for gardening centres or hardware stores where they can offer workshops and demonstrations on tasks that are specific to the needs of their customers … landscape design, installing a sprinkler, home handyman tasks, building etc. This is similar to the ‘FREE lessons’ idea above.

4. Hold joint promotions with other businesses. You can offer their products as FREE gifts when customers purchase at your shop and vice-versa.

5. Free gift with purchase – you could offer a FREE T-shirt valued at $25 with every $50 purchase. The value to the customer is $25 but your hard cost is a fraction of that amount so it’s perceived to be more beneficial than a discount is (in the eyes of your customer) and it’s much healthier on your bottom line than offering a $25 discount.

6. Buy one get one FREE. (same benefits as above).

7. FREE mystery gift up to the value of $500 with every purchase over $xx.

8. FREE gift for cash payments over $xx … instead of paying the Banks merchant fees you’re rewarding your customers instead. It’s costing you no more however it’s encouraging your customers to buy from you and therefore will increase your sales volume.

9. Buy now, pay in 12 months time … encourages customers to spend more than they ordinarily would have if they were paying the whole amount now.

10. Package your products together. Cosmetics companies are famous for this. Package some of your poorer selling products together with your most popular lines and promote them as some sort of package. Packaged products make customers feel that they’re getting a good deal for buying in bulk, it maximises your average transaction value, and it helps you move slow selling items.

11. Bounce backs – it’s a fact that a customer is most warm to your products and services right at the time of purchase so make a special offer to them right when they buy – something that compliments the product they’ve just bought.

12. Package your knowledge – create introductory reports and newsletters and package them in with their product purchase.

13. Cross-selling checklist – this is a great way to maximise the average transaction value of each sale. Either run through a checklist with the customer (eg. The “building a pergola” checklist listing all the items they’ll need) OR create it into a special “how to” guide that includes instructions and enables them to check off all the items they need. This does the customer a favour because it ensures that they don’t forget an important item and it bumps up your sales figures too.

14. FREE after sales service – cleaning or maintenance of purchased product.

15. FREE hotline service – where they can call and ask specific advice relating to getting the best use of their product.

16. FREE design (valued at $200) – this service quite often involves your time only so it has a high perceived value but a low hard cost.

If you were given the choice between commuting in rush hour traffic every day to a job which paid just enough to cover the bills, do you think it would be a tough decision?

It wasn’t for me. I desperately wanted to work from home but I believed that I didn’t have the skills or knowledge to trade my nine-to-five job for an at-home business.

But I kept researching and soon found a unique home based business opportunity which offered everything I’d been looking for. It even came complete with a proven system for making money.

Although I began the program part-time, it wasn’t long before I was making more than I earned at my full-time job, so I quit the commute, the office, and the boss looking over my shoulder.

It’s been a year and I actually have more money in the bank than ever before. But the best thing about my job is that I do it wearing my cutoff jeans and bunny slippers.

When my husband got laid off, he though his world had ended. He had become a victim of the changing economy when his company downsized.

But after thinking about it, he realized he now had a golden opportunity to do what he’d always wanted – work from home. So he began an Internet search for a unique home based business opportunity which could give him everything he wanted.

And soon he found it.

The program featured a home based system for creating a home-based business and it could be run via the Internet. Since my husband enjoys the Net anyway, he gave it a try.

He soon combined his business skill with the program and was actually making more money than he had before he was laid off.

He has never been happier and now considers the worst day of his work life also the best.

By Ben Botes: http://www.my1stbusiness.com You don’t have to be a born salesman to get orders. You don’t even have to enjoy selling. You just have to be clear about what you want and what you have to offer.

Remember that effective selling is essential to the success of your business. So whether you will be making the sales or have a team to do that, you should do everything you can to ensure that your sales are done in the best way possible.

Selling is one of the most important aspects of any business.

I suggest that if you at this point have not yet worked through the Micro Module on Finding Clients and Knowing Your Clients, that you do that now.

As you go through the following nine skills, think of the practical issues of your specific service, how can you implement these steps, what else could you do? In order for this module to be effective you have to work through it and not just read it. Use this as your opportunity to become a great presenter.

Step 1 Know your product, its benefit and competitive advantage

Your product may seems to be a haircut, but it’s probably admiration. It looks like a motorcar, but it’s probably status. It might be called a bungee jump, but it’s probably excitement. If you’re selling to other companies, the benefit is probably increased sales, lower costs or higher profits.

Why does your customer buy the product or service? What benefit do you sell? In which way is your product different from the competition? Do you have a unique selling proposition? What is it? What is your competitive advantage? Why should anybody buy the product or service from you? Is your product perceived by the customer as being better in some way? Is it cheaper/faster? Does the customer buy because you are an extremely pleasant person? Who is your competition? Why do some customers buy from the competition? What is the competitive advantage of your competitor? In which areas are your competitors superior? In which ways are they inferior? How can you creatively imitate your competitor? What is “unique” about the product? Does it provide better durability, not like another in nature, quality or form? Is it unique by its appearance and/or design? Does its appearance convey desirable qualities? How does the product compare with the competition? Can the product be recognizable and prove useful and be price competitive? Service – will it require less servicing or less costly servicing than existing products?

Step 2 Identify your customers It is only logical that in order to find your clients, you need to know who they are.

Who or what do you plan to sell your product to? How do customers perceive themselves? How do you plan to acquire customers? What distribution methods will you need? What features do your customers want? What are they prepared to pay? What form of advertising and promotion will be effective to produce sales and sell the product? What will promotion and advertising cost? Where is your target customer most likely to buy your product? How important is price to a customer? How important are product or service quality and convenience to your customer?

Focus on customers’ needs. Listen to your customer.

Why should anybody buy your product or service? What is the benefit or improvement in their condition? Whose life will be enriched? Who will get the greatest improvement from your product or service? With which customers does your competitive advantage make a difference? With which customers does your competitive advantage make the biggest difference?

Customers want to be more, have more, do more. People buy for ego needs, status needs, self-actualization needs, etc. People buy for safety, security, admiration, social status, recognition, prestige, respect, to increase sales, lower costs, increase profits, self-improvement, excitement, popularity, greater health, self-expression, influence, power, financial success, more knowledge, greater skills, companionship, self-esteem, fear of loss, desire for gain.

Step 3 Consider our tips

Get past the receptionist and on to the decision-maker. Be cheerful and polite, have – and show – a good knowledge of the target company. Explain that what you offer will need to be assessed by an appropriate manager. Where possible make appointments. Different businesses will have different ‘best times’ to see them. You’ll struggle to catch a builder or farmer when the weather is good and remember that most people still adopt the traditional lunchtime. When arranging appointments always offer a choice. Asking ‘Which is better for you?’ makes them choose, and is better than an open-ended ‘When would be good for you?’ which can elicit a negative response. I f you’re selling a product that needs demonstrating, make absolutely certain that it’s working perfectly before you leave for the appointment. Know exactly what you want, but try to think, talk and respond form the buyer’s point of view. Sell the benefits and not the features of your products or service. Remember that the likes of Kodak don’t sell films, they sell memories. Try to ask, early on in the conversation, questions which cannot be answered with simple ‘yes’ or ‘no’ responses. Open questions lead to improved discussions, and if you’re listening closely to the answers you should be able to work out any problems the buyer may have. You need to know these if you are going to sell solutions. Take objections seriously, but try to turn them to your advantage. Think creatively about how you can offer to overcome objections and make sure you fully understand each objection before addressing it. Recognize buying signals – questions like ‘Will it take unleaded?’ and ‘What guarantees do you give?’ W hen you begin to hear these close the sale quickly. Never forget to go for the close and don’t be embarrassed about asking for the order – that is what you’re there for, after all.

Step 4 Follow up

The sale is just the beginning. Following up the deal will strengthen the relationship with your new customer, and could provide opportunities for additional sales. And finally don’t forget that continually evaluating your sales process is vital if you’re hoping to refine and improve it – few things are ever perfect.

Having to deal with angry and upset customers is by far one of the worst responsibilities we must face on a day to day basis in the world of sales and business.

However, this responsibility, like so many others we must face on a daily basis, just comes with the territory.

Customers become angry for all sorts of reasons. Some are legitimate reasons. Some are not. In any event it is our job to defuse the situation. Here are a few tips on how you can calm your customer down and put them at ease.

1. Give them your hand to shake

When I was in the banking industry, I worked many years as a branch manager. A customer’s body language would speak volumes as they approached my office. This body language allowed me to prepare for what was to come.

It is not difficult to tell when someone is angry. Their face scrunches. Their lips tighten, and their brow wrinkles. They walk quickly with a purpose in their step, and you know they mean business.

My reaction to this type of body language was to reach out my hand to them as an offering of peace. I did this before they had an opportunity to start venting their anger. I would then calmly introduce myself and ask how I could be of help to them.

This technique will catch your customer off guard, and your acts of professionalism and sincerity will ease the tension and put the rationale back into your customers thought process.

This technique is by far the best way to begin any conversation that has the potential to be blown out of proportion.

2. Apologize to your customer

Once you have your customer seated and have allowed for them to vent, the first thing you want to do is apologize on behalf of your company for the way they have made them feel, or for the inconvenience they have been put through.

It really doesn’t matter if your customer is right or wrong, by apologizing to your customer you are being empathetic to their situation. This gives the customer the feeling that you are on their side.

Remember, when a customer has an issue, what they want more than anything else is for someone to listen to their problem and have an understanding of where they are coming from.

There is absolutely no need to take a bad situation and make it worse.

3. Resolve the problem

The last and final thing you want to assure your customer is that the problem will be resolved, or at the very least, the problem will not happen again.

To leave a problem unresolved and your customer hanging will only lead to more confrontations and wasted time down the line.

Remember, when time is wasted, money is wasted.

Again, putting out fires on a daily basis comes with the territory. The sooner you put out the fires the better.

Never take a customer complaint personally. Act as your customers advocate, and you will always prevent a bad situation from escalating.

This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

Whether you believe it or not, people are primarily in themselves, not you! It’s not that they don’t care about you. It is just that they care ten thousand times more about themselves. It is human nature. We are all like that. Don’t feel bad, it has been like this since the beginning of time. This is the key to dealing with people. And since you are in sales, you need to know this if you didn’t already.

To learn more about this topic and many other sales topics, be on the lookout for the next message from us.

Thank you for reading, The Greatest Sales Tips Admin http://the-greatest-sales-tips.com

Using your communication skills is vital

I am keen on everyone remembering and fully using their talents. This came home to me again recently.

I have been invited to be a trustee with a charity that provides small motorised sit on vehicles for hire to disabled people at public events. This is un-paid work where I am happy to give time to help as I have seen this charity grow from nothing to it’s present position here in the UK.

After the first trustee meeting two of the operations staff approached me to ask if we could have a separate meeting to talk over one or two issues. Of course I readily agreed.

That meeting has taken place and what came out was interesting. They had felt that my approach “was like a breath of fresh air” and what did I think about the first trustees’ meeting?

I had some concerns after the first meeting because there are a number of split and overlapping responsibilities causing accountability issues. More worryingly there seemed to lack of solid communication over the cash position. We all know the importance of effective cashflow control and I could see that the two issues are linked.

As we discussed my observations we took a little while to get on the same wavelength and I had to concentrate on my communication skills to reach understanding.

It was clear that these people who ‘make it happen’ are dedicated but frustrated. Their frustration is caused by some of the issues I have outlined but they saw no way out. I proposed and showed them a way that we (they) could get control of the cash and in so doing bring some accountability into the operation.

They struggled at first to understand and I soon realised that I had slipped into what is for me familiar terminology and jargon assuming (wrongly) that they would know what I was talking about. It was not their fault it was me not using my communication skills.

We had to go over a number of issues again with me taking care to be explicit in what I was trying to communicate. I left them understanding what we are doing and why.

What seemed second nature to me was new to them. It’s too easy to overlook your own experience and not realise how valuable that experience is. Also it’s too easy not to communicate skillfully and help others to benefit from your experience.

After all why was I invited to become a trustee? Because I have experience which can be of benefit to the trust and the people running it. If I don’t succeed in using my communication skills effectively I am no use to the trust or it’s people.

This recent incident also brought home the importance of remembering how to use communication skills.

Don’t under estimate the value of your experience and make sure at all times you use your communication skills.

Tip: The important thing is to never stop questioning or learning.

***************************************************************** **** Resource Box: Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert: Go to: http://www.be-your-own-business-expert.com/ Subscribe for your Free weekly newsletter. Information for career and business minded people. Subscribe today http://www.be-your-own-business-expert.com/Bulletin.html Access our archives when you subscribe. ***************************************************************** **** **Attn: Ezine Editors / Site Owners / Webmasters / everyone** Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave all links in place, do not modify the content and include our resource box as listed above. You can use other articles similarly from http://www.be-your-own-business-expert.com/Articles.html OR subscribe to our FREE newsletter issued weekly. Each issue is packed with motivational, business and personal development material. Subscribe now at http://www.be-your-own-business-expert.com/Bulletin.html When you subscribe you will access our archives – no matter what your interest/specialisation there will be information there to help you. Subscribe today to receive the very next issue of ‘byobe Bulletin’ – Do you get it?